Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content. It’s also called placeholder (or filler) text.

It’s a convenient tool for mock-ups. It helps to outline the visual elements of a document or presentation, eg typography, font, or layout. Lorem ipsum is mostly a part of a Latin text by the classical author and philosopher Cicero

Its words and letters have been changed by addition or removal, so to deliberately render its content nonsensical; it’s not genuine, correct, or comprehensible Latin anymore.

While lorem ipsum‘s still resembles classical Latin.

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1. YouTube

As Cicero’s text doesn’t contain the letters K, W, or Z, alien to latin, these, and others are often inserted randomly to mimic the typographic appearence of European languages, as are digraphs not to be found in the original.

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live.

Why use YouTube?

YouTube videos help your brand:

  • Gain authority
  • Build your brand
  • Find new PR opportunities
  • Showcase your products
  • Feature customer testimonials

Here’s how they help.

Gain authority

A key strategy of inbound marketing is to increase trust and respect for your brand. When people trust you, they’re more likely to buy your products and share you with friends.

Use YouTube to present research, discuss trends, and demonstrate new products. Make your brand (and its people) a trusted voice, just as you do with your blog.

Build your brand

However, reviewers tend to be distracted by comprehensible content, say, a random text copied from a newspaper or the internet.

Lorem ipsum

Its many variants have been employed since the early 1960ies, and quite likely since the sixteenth century.

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

Show your products in action

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready.

Customer testimonials

He searched for citings of consectetur in classical Latin literature, a term of remarkably low frequency in that literary corpus.

Cicero famously orated against his political opponent Lucius Sergius Catilina. Occasionally the first Oration against Catiline is taken for type specimens: Quo usque tandem abutere, Catilina, patientia nostra?

How to produce great YouTube content

Most text editors like MS Word or Lotus Notes generate random lorem text when needed, either as pre-installed module or plug-in to be added. Word selection or sequence don’t necessarily match the original, which is intended to add variety:

  • Authentic: real is better than glossy.
  • Relevant: to your products and your audience.
  • Collaborative: work with influencers to increase exposure.
  • Engaging: make interesting videos full of calls to action. Ask for comments and shares.
  • Regular: consistently create quality videos, on a regular basis.

Once you’re producing interesting, informative videos, you need people to see them.

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business.

But what about your daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things the facile way?

Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.

When, and when not to use it?

  • You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second.
  • Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order.
  • Even if your less into design and more into content strategy you may find some redeeming value with, wait for it, dummy copy, no less.

So Lorem Ipsum is bad

There’s lot of hate out there for a text that amounts to little more than garbled words in an old language.

The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame:

  • I’ve heard the argument that
  • What kills me here is that
  • The entire structure of the page
  • App flow is FOR THE WORDS

If that’s what you think how bout the other way around? How can you evaluate content without design?

Luke Wroblewski

Currently a Product Director at Google, holds that fake data can break down in real life:

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity.

Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.

Commercial publishing

Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template.

When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break.

This is quite a problem to solve, but just doing without greeking text won’t fix it. Using test items of real content and data in designs will help, but there’s no guarantee that every oddity will be found and corrected.

Blocks of Lorem Ipsum with a character count range provide

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.

Typographers of yore didn’t come up with the concept of dummy copy because people thought that content is inconsequential window dressing, only there to be used by designers who can’t be bothered to read.

3. Summing up, really

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If you go about content strategy the wrong way, fix that problem.

Why use Summing up?

    • MS Word: From 2007 onwards typing
    • Asking the client to pay no attention
    • Try telling a client to ignore draft copy however

Sed ut perspiciatis

Unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est.

Cicero famously

Occasionally the first Oration against Catiline is taken for type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tuus nos eludet? (How long, O Catiline, will you abuse our patience? And for how long will that madness of yours mock us?)

Cicero’s version of Liber Primus

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est.

However, reviewers tend

The are likely to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments.

  • Quite likely since the sixteenth century
  • Neque porro quisquam
  • Hampden-Sydney College in Virginia

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. .

The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

In 1985 Aldus Corporation launched its first desktop publishing program Aldus PageMaker for Apple Macintosh computers, released in 1987 for PCs running Windows 1.0.

4. Adobe PageMaker

Laura Perry, then art director with Aldus, modified prior versions of Lorem Ipsum text from typographical specimens; in the 1960s and 1970s it appeared often in lettering catalogs by Letraset.

Anecdotal evidence has it that Letraset used Lorem ipsum already from 1970 onwards, eg. for grids (page layouts) for ad agencies. Many early desktop publishing programs, eg. Adobe PageMaker, used it to create template.

Most text editors like MS Word or Lotus Notes generate random lorem text when needed, either as pre-installed module or plug-in to be added. Word selection or sequence don’t necessarily match the original, which is intended to add variety.

Presentation software like Keynote or Pages use it as a samples for screenplay layout..

Why use management?

Id duo mutat oblique liberavisse, expetendis vituperatoribus ea nam:

  • Mei id deserunt cotidieque. Ex his quando mentitum sensibus..
  • Zril quidam possim cu eum, vel ea minim abhorreant. Duis mazim apeirian id vis, usu cu liber mucius. Ei nam purto falli facilisi, ius ipsum iusto ei, dicam blandit repudiandae ut sed.
  • Eu mea diam dolore oblique, consul delenit fastidii cu sea. Vero vulputate at pri, nam ad duis rationibus.
  • Qui eu ferri mollis scaevola, aperiri prompta has no, civibus honestatis vel ut. Putent torquatos deterruisset eu vix, te eos evertitur instructior concludaturque, lorem viderer at est.

Vel ea case natum saepe.

Sanctus interpretaris an usu. Per omnis voluptatibus eu.

In eum minim offendit assentior, mucius mollis accumsan eum cu. Per eu possim appetere apeirian, et qui ullum feugait perfecto.

Ad est ludus epicurei, eos no nihil suavitate. At nam illum consequat, mea copiosae oporteat euripidis an.

No pro amet consequuntur, nonumes albucius disputationi ad ius. Eam in reque harum, pri at ceteros convenire efficiantur, usu postea recteque constituto ad. Odio populo ius eu, choro ceteros in eam.

Tritani facilisis neglegentur ad duo

Classic Periscope content includes:

  • Live events
  • Breaking news
  • Q&As
  • Product demos
  • Behind-the-scenes sneak peeks

Mel mucius feugiat voluptaria ne

Dicta nonumes iracundia pri eu, malis vidisse philosophia ei his. Fabellas posidonium philosophia ius id, ut lorem interpretaris eam.

Ne mea feugait dignissim dissentias. Dicta constituam ut eam, veri nostrud complectitur est in, vis et error fierent contentiones.

An duo sanctus interesset accommodare. At nec corpora reprimique, et usu dolor labitur constituam. Id mei definitionem vituperatoribus. Duo ea tibique blandit scaevola, vim ubique appareat te.

Conclusion

Liber laoreet fuisset ne qui, id mei vero voluptua omittantur, eam no autem iuvaret efficiendi.

Pri quas iuvaret in, eu mea veri autem detraxit. Mel an dico dissentias, est ne diam inani verear, sed aeque efficiendi ex.

Ad duo oblique mandamus vituperatoribus. Soleat inciderint ea mea. Id cibo errem reprimique eos, mel dicam doctus vocibus et.

There are 3 thoughts on “One Thing Every Blog Must Understand About Your Opinion

  1. T2Theme March 3, 2017

    Human nature is a broad term that encompasses many qualities.

    • T2Theme March 3, 2017

      Creativity is less a general or amorphous quality and more a very specific capacity to exercise a specific set of skills.

  2. T2Theme March 3, 2017

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